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(Both are follow up lessons to A Marketable Model)
Designing The Car Of The Future
Objective: Students will use the data from the survey and their imaginations to design the perfect car of the future.
Curriculum Area: Art
Materials: Art materials, survey results, car profiles.
Procedure:
Ask all the students who are wearing a certain color shirt to stand. Of those, ask all the students whose shirts have short sleeves to remain standing. Then ask all who have buttons on their shirts to remain standing. Point out to the children that all the shirts on the standing students have several characteristics in common, yet they are all different. Remind the students of the results of their surveys (see A Marketable Model). Explain that cars with the same characteristics can still look very
different. Explain that their task is to design a car of the future that incorporates the most popular characteristics of the survey while still giving it their own unique design. Some students will take to the task immediately. For those who are not "into" cars, print the accompanying profiles of front and back ends and let students use them as templates for their work.
Front Ends:
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Back Ends:
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Advertising For The Car Of The Future
Objective: Students will determine the characteristics of an effective car ad and use their knowledge to design ads for their cars of the future.
Curriculum area: Art
Materials: A variety of car ads from magazines, art materials, car designs from "Designing the Car of the Future" lesson.
Procedure:
Show the students examples of car ads from magazines. Discuss what makes the ads effective. (The photograph of the car, the setting in which the car is shown, the color choice, the slogan or other print information, type face, arrangement of the various aspects of the ad on the page, etc.) Ask who they think the ad is aimed at (age, gender, lifestyle, economic status, etc.). Explain that advertisers always focus their ads on a particular group. Ask students to look at the car they have designed. Who would want to buy their car? Is it a family car? A sports car? Their first task is to decide who their market is. What would a member of that group look for in a car? How will they present their car so as to appeal to their target audience? Have the students design their ads and then present them to the rest of the class.